In 2011, an acquaintance of mine found out about my new coffee business and we decided to revive a product which he had launched 10 years previously called "Geblikte Moer". The word "geblikte" is Afrikaans for "tinned" and "moer" in this sense is a play on words - in earlier days, moer was a reference to coffee brewed in a pot and was called "moer koffie".
We've kept the basic concept but have redesigned the tin, the three bags of coffee which it contains and the coffee is naturally Connoisseur Coffee.
